---
title: "Data & CRM Foundations — Prospect lists, CRM, tracking | OKB"
description: "Custom prospect databases, a CRM configured around your sales cycle, and behavioral tracking. The data infrastructure you need before any campaign."
lang: en
json-ld:
---

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// PILLAR 01 — DATA & CRM FOUNDATIONS

# Before you prospect,   
wire the system. 

90% of SMBs prospect without a clean database, a configured CRM, or any tracking.

"Your CRM is a graveyard. And you're prospecting blind."

The "prospects\_v3\_final\_FINAL" spreadsheet nobody updates. Duplicate contacts, dead phone numbers, columns no one understands. Your database isn't a database — it's a graveyard of good intentions.

Prospecting runs on gut feel. One rep blasts 20 LinkedIn messages on Monday, another calls a list scraped from a trade show. Nobody knows how many leads come in, how many convert, or which channel performs. Decisions get made by hunch.

The real problem isn't sales — it's structural. You don't need a better closer. You need infrastructure: a clean database, a configured CRM, tracking that tells you who's hot and who isn't.

## What we build

### Tailor-made prospect database

We identify your ICPs and build segmented databases by industry, company size, role and geography. Legal scraping, multi-source enrichment, relevance scoring.

### A CRM shaped to your sales process

Not a generic CRM. A system configured around your sales cycle: pipeline stages, automations, notifications, integrations with your existing stack.

### Behavioral tracking

Who opens your emails. Who clicks. Who visits your site. We set up cross-channel tracking so your team knows exactly who is hot.

## Results

4-6 wks

Time to deploy

+5,000

Qualified prospects

100%

Activity visibility

## Ready to lay the foundations?

[Book a strategy call →](https://www.linkedin.com/in/sandra-leveque/)

[![OKB](/assets/logo_okb_new-Cuu3ONCV.png)](/en)

B2B acquisition infrastructure.

[](https://www.linkedin.com/company/okb-agentic-maker/)[](mailto:contact@okb.agency)

[Version française →](/)

### Offers

-   [Data & CRM Foundations](/en/offers/foundations)
-   [Outbound & Acquisition](/en/offers/acquisition)
-   [AI Agents](/en/offers/ai-agents)
-   [Dashboards & Reporting](/en/offers/dashboards)

### Company

-   [About](/en/about)
-   [AI Trainings](/en/ai-trainings)
-   [Case studies](/en/case-studies)
-   [Contact](/en/contact)

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